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This desire to understand the backstory of consumer goods has spread to fashion, and young people are forcing brands to take a look at what they do and how they do it. Gen Z , in particular, wants to align themselves with brands that stand for something (hello, Nike ). Sustainability and ethical fashion are quickly becoming a part of this generation’s values set, as the negative impacts of fast fashion come to light (think e


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The exhibition company decided to use drones this year instead of mannequins "to bring a change," he added. Mohamad Aljefri, team leader at the company flying the drones, Red Sea RC team, posted several videos of the show on Twitter: But people on social media jeered at the display, comparing the dresses without models to ghosts or something out of a horror movie. "A ghost show in Saudi Arabia. I mean a fashion show," one user wrote, "A fashion show in Saudi Arabia is like a ghost film," another said. Fashion organizers from the region were also